http://nabochainuk.blogspot.jp/2012/09/the-presentation-secrets-of-steve-jobs-2.html.html
これをまとめているのは・・・留学のきっかけが彼のスピーチだから。
ACT 3 REFINE AND REHEARSE
SCENE 14 Master Stage Presence
Jobs is one of the best showmen in corporate America, rarely glancing at scripts and quick with off-the-cliff jokes.
Jobs comes alive when he is up and moving onstage. He has seemingly boundless energy.
He makes eye contact, maintains an open posture, and uses frequent hand gestures.
Research has discovered that eye contact is associated with honesty, trustworthiness, sincerity, and confidence. Avoiding eye contact is most often associated with a lack of confidence and leadership ability.
Say It with Style
He told a magnificently woven story, and his vocal expression provided just the right amount of drama.
Nothing is more dramatic than a well-placed pause.
He will often remain quiet for several seconds as he lets a key point sink in.
Act Like the Leader You Want to Be
... how Steve Jobs speaks and carries himself leaves his audience with a sense of awe and confidence in him as a leader.
"always act confident."
Steve Jobs is an electrifying communicator because he is expressive in both voice and gesture.
Director's Notes
- Pay attention to your body language. (...) gesture reflect complex thinking and give the listener confidence in the speaker.
- Vary your vocal delivery by adding inflection to your voice, raising or lowering your volume, as well as speeding up and slowing down. Also, let your content breathe. Pause. Nothing is as dramatic as a well-placed pause.
- Record yourself. Watch your body language, and listen to your vocal delivery. Watching yourself on video is the best way to improve your presentation skill.
Jobs rehearse for hours. To be more precise: many, many hours over many, many days.
Behind the Magic Curtain
http://www.guardian.co.uk/technology/2006/jan/05/newmedia.media1
What Steve Jobs, Michael Jordan, and Winston Churchill Have in Common
Ericsson discovered that star performers refine their skills through deliberative practice.
They set specific goals, ask for feedback, and continually strive to improve over the long run.
Star performers practice specific skills again and again over many, many years.
Practice is essential, particularly if you want to sound spontaneous. The world's greatest communicators have always known that "spontaneity" is the result of planned practice.
Every slide was written like a piece of poetry. We spent hours on what most people would consider low-level detail. Steve would labor over the presentation. We'd try to orchestrate and choreograph everything and make it more alive than it really is. Making your presentation "more alive" takes practice.
Ten Thousand Hours to Mastery
... ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert - in anything.
no one has yet found a case in which true world-class expertise was accomplished in less time. It seems that it takes the brain this long to assimilate all that it needs to know to achieve true mastery.
Ten thousand hours is equivalent to roughly three hours a day, or twenty hours a week, over a period of ten years.
You can achieve the same level of proficiency of the world's greatest communicators if you work at it much, much harder than everyone else.
You owe it to yourself to practice, practice, and practice some more!
Energy
We all enjoy being around people with energy. They inspire us. They are stimulating, fun, and uplifting. An energetic person has passion in his voice, a bounce in his step, and a smile on his face. Energy makes a person likable, and likability is a key ingredient in persuasive communications.
LEAVE YOUR COMFORT ZONE
Try this exercise - practice leaving your comfort zone.
Break out of your comfort zone. Ham it up. Raise your voice. Use broad gestures. Put a big smile on your face. Get to a point where you would feel slightly awkward and uncomfortable if you actually delivered the presentation that way.
When they are asked to go "over the top" and to leave their comfort zone, they hit the right one.
Get out of your comfort zoneといえば、スタンフォード白熱教室でおなじみのTina先生。
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2267
Best Antidote to Nerves
Shift the focus to what your product or service means to the lives of your listeners, and be confident in your presentation.
This particular executive even knows where the lights are in the room, so he is never in shadow. That's preparation! He might get nervous, but his routine makes him feel much more confident.
SCENE 16 Wear the Appropriate Costume
He was well aware of the impression clothes could leave on people.
Eversmann told me that great leaders dress a little better than everyone else. He said that when he would meet a subordinate for the first time, his shoes were shinier, his whites were whiter, and his pants were better pressed.
Great leaders dress a little better than everyone else in the room.
Wear clothes that appropriate for the culture.
SCENE 17 Toss the Script
Practice allows him to work largely without a script.
Most presenters create "slideuments": documents masking as slides.
Yes, Steve Jobs appears conversational, but by now you should know that being "conversational" requires a lot of practice. And how you practice makes all the difference.
Above all, toss the script.
Theatrics can turn an average presentation into an extraordinary event. A script gets in the way.
Use the visuals on your slide to prompt you to deliver just one key theme - one main message - per slide. Think "one theme per slide."
SCENE 18 Have Fun
Nothing rattles Jobs, because his first goal is to have fun!
Jobs reacts with a cool confidence. The audience sees a showman in complete control of his material.
He smiles, has fun, explains to the audience what they should have seen, and moves on.
No matter how much you prepare, something might, and probably will, go differently from how you had planned. Notice that I did not say something will go "wrong." It goes wrong only when you call attention to the issue or you let it ruin the rest of your presentation.
Now, That's Infotainment!
Audience want to be informed and entertained.
Treat presentations as "infotainment."
Keep the big picture in mind, have fun, and let the small stuff roll off your back.
Encore: One More Thing
Stay hungry, stay foolish.
http://news.stanford.edu/news/2005/june15/jobs-061505.html
He discovered his core purpose, a messianic zeal to change the world, and never looked back. Share your passion for your subject, and your enthusiasm will be contagious.
Again, passion is a central theme in Job's life. Jobs is convinced that he's successful because he followed his heart, his true passion.
None of his presentation techniques will work if you don't have genuine passion for your message. Find the one thing you love to do so much that you can't wait for the sun to rise to do it all over again. Once you do, you'll have found your true calling.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice.15分近いスピーチの中で、この箇所だけは忘れられない。全文暗唱にトライしていたとき、この箇所で、何かが乗り移ったようになってしまって、急に打たれたように涙が止まらなくなった。このままでいいの、私の人生？って。
This paragraph is an example of a powerful rhetorical device called anaphora, repetition of the same word(s) in consecutive sentences. Thins of Martin Luther King's "I have a dream that ... I have a dream ... I have a dream today." Great political speakers from Churchill to King, from Reagan to Obama, have all used anaphora to structure strong arguments. As Jobs demonstrates, this classic sentence structure need not to be reserved for political leaders. It is available to any person who wants to command an audience.
And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become ... stay hungry, stay foolish.Carmine Galloは引用してないけど、最初の文のあとのEverything else is secondary.の一文は、いま私にとって迷ったときのmantraになってる。ほんとうに大切なもの以外は二の次、って。
Job's speech reveals the secret to his success as a business leader and communicator: do what you love, view setbacks as opportunities, and dedicate yourself to the passionate pursuit of excellence.
Jobs believes in his life's work. This is the last and most important lesson Jobs can teach - the power of believing in yourself and your story. Jobs has followed his heart his whole life. Follow yours to captivate your audience. You'll be one step closer to delivering insanely great presentations.
Postscript: Steve Jobs by the Book
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