Westminsterのbook list

今度はWestminsterから返事が来た。エラスムスプログラムはなし、past dissertationは公開してないって。ちょっと返事冷たい・・・事務局員より先生の方が熱心だったりするんだろう。
でもbook listは公開されてるというので、これもメモ。
http://www.westminster.ac.uk/__data/assets/pdf_file/0004/152275/MA-Public-Relations-E-and-O.pdf

PR primers – overview of PR

• Cutlip, S, Center, A and Broom, G (9th edition 2004) Effective Public Relations, Prentice Hall 
• Grunig, J. (ed), (1992) Excellence in Public Relations and Communication Management, Lawrence Erlbaum
• Grunig, J. & Hunt, T., (1984) Managing Public Relations Holt, Rinehart and Wenston
• Heath, Robert L. & Vasquez, G.M. (ed) (2004) Handbook of Public Relations Sage 
• Tench, R and Yeomans, L (2nd ed 2009) Exploring Public Relations, FT Prentice Hall 
• Wilcox, D, Cameron, G, Ault, P and Agee, W (9th ed 2009) Public Relations: Strategy and Tactics, Pearson Education

Critical thinking – issues and context

• Ewen, S. (1994) PR! A Social History of Spin. Basic Books
• Goldsworthy, S and Morris T (2008) PR a persuasive industry? Spin, PR and the shaping of the modern media Palgrave McMillan L’Etang, J.,(2009) Public Relations: concepts, practice and critique Sage Publications 
• L'Etang, J .and Pieczka, M. (eds) (2006) Public Relations: Critical debates and contemporary practice Lawrence Erlbaum Associates
• Sriramesh, K. and Vercic, D. eds (2009) The Global Public Relations Handbook: Theory, Research, and Practice. 2nd ed New York: Routledge. 
• Moloney, K. (2006) Rethinking Public Relations: The Spin and the Substance, Routledge

How to do PR (CIPR and Kogan Page series)

• Green. A. (2006) Creativity in Public Relations CIPR Kogan Page 2006
• Bland, M. et al (2005) Effective Media  Relations: How to Get Results 3rd edition CIPR Kogan Page 
• Gregory, A. (2000) PR in practice: Planning and Managing a Public relations campaign 2nd ed, CIPR Kogan Page 
• Parsons P (2008) Ethics in PR – A guide to best Practice (CIPR Kogan Page)
• Philips, D, and Young P. (2009) Online Public Relations 2nd ed, Kogan Page 
• Tom Watson, Paul Noble (2007) Evaluating Public relations (CIPR Kogan Page)

Digital media and PR

• Levine, R et al (2009) The Cluetrain Manifesto, 2nd ed Basic Books
• Shirky Clay (2008) Here comes Everybody: The power of Organising without organisations. (Penguin press)
• Solis and Breakenridge (2009) Putting the public back into Public Relations

Dissertation 

• Daymon and Holliway (2010) Qualitative Research Methods in Public Relations and Marketing Communications (Routledge) 
• Cottrell, Stella (2005), Critical Thinking Skills: Developing Effective Analysis and Argument, Palgrave Macmillan
• Davies, Martin Brett (2007) Doing a Successful Research Project using qualitative or quantitative methods, Palgrave Macmillan
• The Tipping point

コースの終わりには全部読んでなさい、少なくともdip intoしなさいね、とのこと。Westminsterの目当てのコースは、Public Relations, MA。
http://www.westminster.ac.uk/courses/subjects/journalism-and-mass-communication/postgraduate-courses/full-time/p09fppcp-ma-public-relations