Newcastleのbook list

Newcastleに問い合わせをしたら、ディレクターの先生から早速返事。ここは海外短期研修（エラスムスプログラム）はないって。dissertationのリストも送ってくれた。book listは公開されてるので、ここにメモしておこう。

http://www.ncl.ac.uk/sacs/macs/postgraduate/welcomeweek/

http://www.ncl.ac.uk/sacs/macs/files/PreparatoryreadinglistforPR.pdf

For Public Relations modules:

• Tench and Yeomans (2009)  Exploring Public Relations, Prentice Hall 2nd edition - if you're going to get one book this is the one!
• Gregory A (2010) 3rd edition, Planning and Managing PR Campaigns, Kogan Page
• Davis A (2007) 2nd edition, Mastering Public Relations, Palgrave
• Regester and Larkin (2005) 3rd edition, Risk Issues and Crisis Management, Kogan Page  
• Hendrix, J.A.(2004) Public Relations Cases, Thomson Wadsworth (6th edition)
• Oliver, S. (2007) 2nd edition, Public Relations Strategy: Kogan Page
• Theaker, A. (2005) The Public Relations Handbook: Routledge
• Meerman Scott, D. (2007) The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, 
• Viral Marketing and Online Media to Reach Buyers Directly, John Wiley & Sons.
• Philips and Young (2009) 2nd edition, On-line Public Relations (PR in Practice), Kogan Page

1つ選ぶならExploring Public Relationsとのこと。Meerman ScottのThe New Rules of Marketing and PRも入ってる。いろんな大学のbook listを比べたら、ある程度必読書が分かってきそう。どうせなら今のうちから読み始めたい。

ちなみに目当てのコースはMedia and Public Relations, MA。
http://www.ncl.ac.uk/sacs/macs/postgraduate/pr_ma/